E-mail Marketing Strategy in 2023!
Among the digital marketing services, E-mail Marketing has the highest ROI (Return on Investment). According to the research, if you invest 1 cent of the US dollar in email marketing, you can make a profit of 42 dollars. Therefore, email marketing is an essential marketing channel for business owners. There are people today who have made millions of dollars just only doing email marketing. So, let’s talk about email marketing strategy in detail.
The key to any email marketing strategy is building trust with your potential audience. If you can build trust through a close relationship by using email marketing, you will be able to achieve your sales goals step by step. Every time you do e-mail marketing, you must be able to build trust to make new audiences believe in your business. So, here is the framework of how to build trust.
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The person we don’t know yet.
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The person we need to pay money to deal with.
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The person we know.
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The person who are already friend with us.
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The person we trust and love
These are 5 layers of work to deal with. According to their levels, their values will be different depending on your manners.
For example – we can’t treat someone we don’t know as a friend – we can’t treat a trusted friend with money and value. Therefore, it is very important to be able to go through most outer layer step by step when approaching the customer in B2B or B2C. That is why there are regulatory frameworks.
For example, when you approach your audience or potential customer with e-mail marketing technology, be careful not to communicate like a close friend while the audience is absolutely stranger to your business. This leads to the audience feeling uncomfortable and might have rejected your business. This is one of the reasons why your email marketing fails.
Thus, whether it’s traditional marketing or digital marketing or email marketing, You have to use the buyer’s Circles of Trust according to the following framework;
- Those who don’t know your product & service yet.
- Those who already know and are interested in your product & service.
- Those who are interested in your business. In that situation, you must be aware that you are not fully confident in your business yet. To build trust in that situation, you can offer your product and service for a trial period.
- At this stage of gaining trust, you can now have a true customer. Most businesses assume that the marketing process is over once the sale has been made and trying to sell to new people and find new customers is a common mistake for businesses.
- In fact, if you become a promoter by firmly supporting your quality service through the first supporters and bringing in new customers through word of mouth, you will be able to have a strong business.
So having your website is very important in a business. If you have a website, you can make strategies to get potential customers or an E-mail Newsletter that gives knowledge about your product & services.
Therefore, when you send email marketing, make sure to include yourself, about business, knowledge about products, and services about customers. In addition to this, social proof about your business, the well-being of user experiences, and conveniences should be also included in the email.
If you go through these steps as described above, you will be able to have a successful business through E-mail Marketing. If you need the E-mail Marketing Service, please contact us.
This article is reference from NeilPatel.com
